Not all CTV impressions are created equal. Live content, long form ad-supported video, and companies that provide transparency will take on greater importance. Publishers with aggregated and de-identified first party data that provide the insights advertisers are seeking to improve campaign targeting and measurement will be hot commodities. Michael Kuntz, industry veteran and VP of Programmatic Sales for Spectrum Reach unpacks the strategic trends and the opportunities they present to help Spectrum Reach advertisers find success. Mark your calendar and register here: https://lnkd.in/e43VqeYf #FirstPartyData #MeasurementInsights #SpectrumReach
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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We can't wait to connect at Cannes Lions in June! Let's meet beachside at our Executive Suite located at MediaLink Beach, where our team will be available from 9:00am to 6:00pm, June 17-20. Casual conversations more your style? Let's meet up at Brand Innovators’ Hospitality Lounge at Armani/Caffé, June 17 - 20, from 8:30am - 5:30pm, June 17-20. Click below to schedule time to meet with us. https://lnkd.in/ezreq5YA #CannesLions #CannesLions2024 #CreativeMarketing #tvadvertising #streaming #ctv #ctvadvertising #programmatictv #advertisingindustry
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Spectrum Reach reposted this
Streaming and linear TV tactics are converging to reach voters effectively. Discover how incorporating streaming into media plans can boost audience reach and targeting precision. Spectrum Reach shares key findings. https://lnkd.in/gMGNWSZh
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Want to drive in-market shoppers to your auto website? For the full scoop on our four key learnings to drive your sales higher, check out the insights below and go to Automotive News to read the full article. https://lnkd.in/eS5TVRWa #automotivemarketing #datadrivenmarketing
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Auto dealers, are you ready to revolutionize your digital marketing game? Join us at #DMSC24 in Austin from June 2-4! As a Gold Sponsor, we’re thrilled to be part of the digital marketing conversation. Don't miss Tara Rego, Automotive Director of Sales & Strategy, as she shares insights on personalized consumer strategies. Use promo code SPECTRUM100 to save $100 on your DMSC24 pass. See you in Austin! https://lnkd.in/e-Frhgf #DMSC24 #DigitalMarketing #SpectrumReach #Goldsponsor #Conference #PromoCode #Autodealers
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Choose your business vibe and our AI commercial creator will help you generate the buzz you need in no time. #adportal #DIYadvertising https://lnkd.in/erd97ntS
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As we celebrate Asian American and Pacific Islander (AAPI) Heritage Month this May, we honor the rich cultures, traditions, and contributions of the AAPI community. AAPI voices are shining brighter than ever, leading the way in streaming and storytelling. ➡️Play video for exciting insights on how they are leading streaming! #AAPIHeritageMonth.
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Where can you find Spectrum Reach? We help advertisers in 91 markets across 36 states, including Myrtle Beach and Florence. So when you need to connect your business with the right customers near you, talk to one of our local experts. https://ow.ly/Tlox50Rk9gG #localadvertising #spectrumreach
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To quote Evan Shapiro, “Michael Guth, CMO of Spectrum Reach has one of the most unique ways of looking at Media.” In this keynote, Michael will tackle the biggest issues facing TV advertising now: the fractured attention of our audiences in the chaotic, multiscreen environment. Michael will show your brand how to harness the chaos by simplifying fragmentation and connecting linear and digital TV in a way that allows you to seamlessly plan, target and measure your campaigns, regardless of currencies. Evan and Michael are all about creating value. Mark your calendar and register here with Michael’s code MG25 for a 25% discount on the conference. https://lnkd.in/e43VqeYf #TVAdvertising #MediaFragmentation #LinearTV #DigitalTV #AdvertisingStrategy #MarketingInsights #BrandStrategy #ConferenceDiscount
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Spectrum Reach is excited to be back at Cannes Lions International Festival of Creativity in June! We look forward to connecting with industry leaders and sharing our innovative marketing strategies. Click the link below to learn more about our activities at Cannes Lions and schedule a time to meet with us. We look forward to seeing you there! https://lnkd.in/ens9y3EX #CannesLions #CannesLions2024 #CreativeMarketing #tvadvertising #streaming #ctv #ctvadvertising #programmatictv #advertisingindustry